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| Corona Extra |
The Product being pushed here is Corona Extra. The hook
seems to be all the people standing on the beach. The audience is anyone who
wants to have fun on the beach. When I look deeper into this picture I can tell that there
are a lot of people who love to go to the beach and have a good time anywhere
they are. I feel like having girls in this picture is a big way to win over a
lot of men to buy their beer because men are always looking for the easiest way
to get some girls in their party.
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| Budweiser |
The product here is Budweiser. The hook seems to be the chilled look the three beers have. The audience seems to be for people who like to drink but maybe not to get wasted but just to chill.
Looking at this picture tells me that Budweiser is going to be chilled just like the picture is and will be crisp and refreshing every time you get one. To me it also seems this beer is more for men who are looking for a genuine tasting beer. Unlike the Corona picture, Budweiser is making there product mouth watering by using the ice factor.
I really like your opinion on the both of the drinks because I couldn't have agree more. yes the first one does look like if you were to have one these corona's you'd be able to have a party of a life time. no mater where you go and then when you see the Budweiser it looks like a drink you can just sit at home and relax to.
ReplyDeleteVery good analysis of the two different ads for a similar product. You captured a lot of the key points that make the ads work to sell.
ReplyDelete